Content

House of Fraser launches Christmas Emporium magazine

Created by Cedar, House of Fraser's content marketing partner, the new magazine is based around three goals - Indulge, Give and Celebrate - and is packed with creative ideas to make the festive season extra special.

It includes glamorous and pampering treats, a whole raft of gifting ideas and stylish suggestions for the perfect Christmas home, with celebrity contributors - including Marcus Wareing, Giles Coren, Bobbi Brown and Lulu Guinness - alongside a host of stylists, personalities and beauty experts.

The magazine will be available in 57 House of Fraser stores across the country, inserted in national press and is complemented by a digital version with ‘click to buy' functionality. It concentrates on premium, engaging content to give House of Fraser customers a truly VIP experience.

Tony Holdway, Brand Director at House of Fraser, says, "Our customers have excellent taste, not just in what they buy, but also in what they read. This new magazine offers them a whole range of inspiring and stylish suggestions that will help to make 2013 a truly wonderful Christmas." 

Hannah Saunders, Cedar's UK and International Business Development Director, says, "We're delighted to have had the opportunity to work with the House of Fraser team to produce its Christmas magazine. This is one of the most important times of year for both House of Fraser and its customers, so the magazine needs to work hard as well as look beautiful. We hope that Christmas Emporium will provide an extra reason for customers to make House of Fraser their first-choice destination for all things Christmas this year."

The magazine is in stores now.

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Posted in Member news
14thNov 2013


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