Categories
Archives
Sign up to our Newsletter
How can brands attract online traffic? APA Digital Breakfast - Thurs 06 May
At May's APA Digital breakfast we will be looking at how the best performing brands attract traffic online. Experts from the fields of analytics and web measurement reveal the key trends in content strategies.Topic - How to Measure Digital Success
Using up-to-the-minute insights into UK internet behaviour, our speakers will reveal the kinds of content that are attracting and engaging users online. They will also identify the principal traffic drivers to media and brand sites, from search engines and aggregators to social media.
In the fast moving world of digital media marketing, success relies on competitive intelligence, and it's vital to stay on top of current trends. This digital breakfast will showcase what's working and discuss how you can relate this to your own digital publishing activities.
Speakers
Robin Goad, Director of Research for Hitwise UK
Robin analyses the trends affecting businesses online and works with Hitwise clients to identify opportunities and threats to online business growth. Robin is a regular speaker at industry events in Europe, North America and Asia, and has been widely quoted in the media, including the Financial Times, the BBC, DM Review and Information Age.
Matthew Tod, CEO and founder of Logan Tod & Co
Logan Tod & Co. is Europe's leading online business optimisation consultancy. Matthew and his team work with clients like Debenhams, HMV, Carphone Warehouse, BSkyB, HSBC, AIG, Premier Inn and Focus DIY to improve the performance of their online businesses.
Who should come?
Editors, account managers, account directors, marketing managers
What will I learn?
The latest research on what's driving traffic to brands and media sites online. An understanding of what attracts users and how digital content is distributed most effectively.
Where
IAB, 14 Macklin Street, London, WC2B 5NF (nearest tube Covent Garden/Holborn)
Map >>
When
Thurs 6th May - 9am to 10.30am
How to book your place
Please fill in the booking form then either email or fax back to Amanda Burrell on amanda.burrell@apa.co.uk or 0207 4044167
Cost
The digital breakfast is open to both APA members and non-members. We also offer free places to any member clients who would like to attend.
- APA members @ £50 per person, inclusive of breakfast
- Non members @ £80 per person, inclusive of breakfast
Workshop discount
Anyone attending this breakfast can claim a £20 discount off the course fee for our Workshop on Tues 20th April. The workshop be looking at usability, user experience and accessibility contact amanda.burrell@apa.co.uk for more details.
Pictures from February's breakfast >>
