The IAB Content Conference gathers industry leaders and experts from media owners, agencies, brands and adtech companies to discuss the impact of the new age of content-led advertising on commercial models, brand planning, publishing standards and the continuing rise of digital advertising.
Advertising is going native and moving content central - it's official.
The widespread reliance on multiple personal devices makes it possible for brands to establish a relevant content-related presence throughout the customer journey. As a result we're seeing big moves by some advertisers to increase their branded content spending.
New 'native' distribution technologies blending data, analytics, search, content distribution and management tools have ushered in new ad formats, and planning integrated campaigns just got more complicated. These fundamental shifts are rich with opportunity and rife with challenges.
If you're a brand, publisher, agency or adtech company and your business has any dependency on advertising spend, then you need to attend this conference to learn how content and native-led advertising are changing the game.
For the full agenda, please click here.
Discounted price for CMA members: £249+VAT
To book a place, please email - Francesca@iabuk.net and quote ‘CMA’ to get the discounted ticket.