Some 10 million people in the UK have arthritis and the new quarterly title has been created for both those with arthritis and their family members. It has a lifestyle feel and will appeal to those wanting to learn more about the condition as well as improve their quality of life.
Inspire was created, written and designed by CPL, after the Cambridge-based agency won a competitive pitch at the start of 2013.
The CPL team, led by editor Tracey Lattimore, have given the magazine a lively and vibrant feel, ensuring it is an informative ‘coffee table' read, as well as something readers will want to share with their friends.
The first issue features an interview and photo shoot with ‘queen of cakes' Jane Asher, who helped one reader to bake a celebration cake. While the shoot took place CPL's video production team created a video for Arthritis Care at the same time.
Jane, who is president of Arthritis Care, supported the strategic thinking behind the launch, which is one strand in the charity's drive to raise its profile among existing and potential supporters. She said: ‘I think the magazine will be very popular. It's a great read, and it's always helpful to know there are other people who have the same problems you have.'
Other features in the magazine include inspiring real-life stories, health issues such as coping with pain and getting a better night's sleep, and tips for easy gardening.
Peter Rowbottom, head of fundraising at Arthritis Care, said that both he and his team were thrilled with the new title. ‘I was delighted to flick through it and feel a real sense of achievement and freshness for Arthritis Care. It's a credit to the CPL and Arthritis Care teams.'
Mike Sewell, managing director at CPL, added: ‘We're really pleased with the look and feel of the new magazine - from the feedback we've already had from readers it's really striking a chord with both people with arthritis and those who support them.'
Read the digital version, including the Jane Asher video here.