CMA Coverage: It's business not as usual in new era of content

According to Marketing Week, B2B brands are following their consumer peers by adopting innovative content marketing strategies across the array of media channels, in an effort to engage their audiences better.

They report that the business-to-business sector is starting to embrace content marketing to the extent that the business-to-consumer market has. Thirty per cent of CMA members are now B2B specialists and the same proportion operate in both the B2B and B2C markets.  

> View online on Marketing Week
> View full print supplement in Marketing Week

Posted in Media Coverage
30thMay 2013

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