John Brown and Ideawell create Christmas Shopping app for Heal's

Sometimes, Christmas can be as frustrating as it is festive. Do you have picky partners, choosy children, hard-to-please parents? Don't worry, because content agency John Brown has taken the chore out of gift buying, by producing an innovative gift-finding app for their long-standing client Heal's.

The Heal's Gift Finder app provides inspirational gift ideas from across the store. Users can simply shake the interactive snow globe to see what the gift app picks for them, then purchase gifts easily and instantly from the Heal's mobile website. Not happy with the gift option? No problem, just shake your phone again to receive more suggestions. Users can also share gift ideas through email or social media and create a wish list of all their favourite products.

John Brown - who publish Heal's customer-facing print material - collaborated with app development agency Ideawell, to produce an intuitive app to help customers find gifts quickly and easily, providing users with inspiration and a polished, consistent experience that is fun, and chimes seamlessly with the Heal's brand.

The app has generated a fantastic response in customer engagement. The integrated campaign includes digital work through to print, with some of the app's creative elements even being taken into stores and used in newspaper ads, as part of Heal's Christmas shopping campaign.

"We wanted to reward customers with a free festive gift that takes the hassle out of present buying in an easy and enjoyable customer experience, as well as giving Heal's a distinct point of difference in the Christmas shopping market," says Dean Fitzpatrick, Managing Director at John Brown. "We are pleased that the app has gone down so well with customers. It's the perfect way to reach Heal's design-savvy consumers and creatively it reflects the high-end print work we produce for our client."

This is Heal's first venture into the world of apps and is proving to be a useful dual-purpose sales tool for the retail store. As well as being a gift generator, The Heal's Gift Finder also features a product listing of their wider offering. Currently themed for Christmas, The Heal's Gift Finder app will enjoy a lengthier life span as it's being redesigned post-Christmas to become a generic gift finding tool for customers.

Search the Heal's Gift Finder in the Apple App store to download the app and view, purchase and share gift ideas online.

Remember, The Heal's Gift Finder app is for life, not just for Christmas.

Find the app here

Posted in Member news
23rdNov 2012

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