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It's a place for Swarovski customers to explore the new product ranges then enter a monthly competition to win a trip to the place inspiring that range. The editorial content and design capture the essence of the exotic destinations showcased each month, inspiring the customer to explore the world of Swarovski then become a part of it by entering the competition.
The Swarovski journey starts in Rio de Janeiro, and then goes to the Amazon, Mexico, Acapulco and Miami. This will be reflected in vibrant store collateral on the new website and in the prize the customer can win each month.
Jennifer Turner, marketing operations manager at Swarovski, said: "We were really impressed by the fashion and travel expertise of John Brown and the way they translated that into high-end creative for Swarovski that actually surpassed our expectations."
Andrew Hirsch, CEO of John Brown, said: "We're delighted to be working with Swarovski again. They are a dynamic and exciting brand, and we can't wait to come up with lots of other smart ideas to help build brand loyalty in 2013."
Click here to find out more.