In 2011 the PPAs named John Lewis Edition Customer Magazine of the Year, describing the title as "a confident magazine that had a positive effect on John Lewis as a fashion destination. It is engaging, varied and brilliantly put together."
As the latest round of ABC figures shows, the magazine is not only continuing to engage existing readers with its inspiring mix of fashion, beauty, home and technology editorial, but attracting a wider audience, as its circulation is up 2.2 per cent to 484,991.
This increase puts John Lewis Edition in the top spot for the market sector Women's Lifestyle/Fashion for the first time, as it overtakes the long-time category leader and puts it far ahead of other renowned titles, proving that it's more than a match for newsstand big hitters.
"We believe this increase really reflects recognition of the creative quality of the magazine," says Paul Porral, head of brand creative at John Lewis.
John Brown's CEO, Andrew Hirsch, adds: "This is a fantastic indication of the diversity, strength and influence our creative content is commanding right now."