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KPMG study shows Brits more willing to pay for digital content

UK consumers are increasingly prepared to pay for media content despite the fact they are spending fewer hours watching TV, reading books and browsing social media sites than in previous years, a survey by advisory firm KPMG has found.

KPMG's latest Media & Entertainment Barometer which gauges trends and consumers' sentiments towards new and traditional media shows that UK media consumption in many areas plateaued or slightly decreased while money spend on media is up across almost all categories of traditional and new media formats.

More coverage can be found at the FT and background on the study is available on KPMG's website.

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28thMay 2013


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