Content

Launch of 2014 CMA Digital Breakfast schedule - exciting new topics added

The CMA are excited to launch the 2014 schedule for the Digital Breakfasts. New topics include - Storytelling and emotional engagement for brands, Ecommerce and conversion rate optimisation and February's Content Analytics.

Each breakfast costs £60+vat to CMA members, and £150+vat to non-members. CMA members are invited to bring their clients for free. Breakfast is included with each ticket.

> Download booking form to book any of the breakfast events

Content analytics
How to measure the effectiveness of branded content throughout the customer journey
Date: Wednesday 12 February - 09:00 to 11:00
Where: The IAB, 14 Macklin Street, London, WC2B 5NF
> Find out more about this event and book your place

Storytelling and emotional engagement for brands through digital channels
Date: Wednesday 12 March - 09:00 to 11:00
Where: The IAB, 14 Macklin Street, London, WC2B 5NF

Video and rich media content marketing – making the most of the fastest growing media in digital
Date: Wednesday 02 April - 09:00 to 11:00
Where: The IAB, 14 Macklin Street, London, WC2B 5NF

Ecommerce and conversion rate optimisation
Date: Wednesday 14 May - 09:00 to 11:00
Where: The IAB, 14 Macklin Street, London, WC2B 5NF

Tablet & Smartphone magazines – making digital editions work for mobile devices
Date: Wednesday 11 June - 09:00 to 11:00
Where: The IAB, 14 Macklin Street, London, WC2B 5NF

Designing for digital – key design trends in desktop and mobile web
Date: Wednesday 09 July - 09:00 to 11:00
Where: The IAB, 14 Macklin Street, London, WC2B 5NF

Discoverability, findability and search
Date: Wednesday 10 September - 09:00 to 11:00
Where: The IAB, 14 Macklin Street, London, WC2B 5NF

Mobile engagement: mobile sites, responsive design and adaptive content
Date: Wednesday 08 October - 09:00 to 11:00
Where: The IAB, 14 Macklin Street, London, WC2B 5NF

Shareable content – how to make your content travel further
Date: Wednesday 05 November - 09:00 to 11:00
Where: The IAB, 14 Macklin Street, London, WC2B 5NF

End of year round-up and forecast for 2015
What were the key developments in 2014, and what does the future hold for digital media and online publishers over the course of the next 12 months?
Date: Wednesday 10th December - 09:00 to 11:00
Where: The IAB, 14 Macklin Street, London, WC2B 5NF

Download booking form to book any of the breakfast events

17thDec 2013


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