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Marketing conference proves there is life outside of London

The line-up for this year's Another Marketing Conference (another.uk.com) has been announced. The independent and sponsor-free event takes place at The Junction in Cambridge on June 25th and features an inspiring A-list of speakers. Now in its second year, the event is based around the core concept of inspiring and provoking marketers.

The line-up includes:

  • Rory Sutherland, Vice Chairman at Ogilvy, on the importance of telling a good story
  • Dave Trott, Executive Creative Director at The Gate London, on predatory and creative thinking
  • Richard Murphy, Global eCommerce Director at Nokia, on how the mobile giant is trying to address the new digital reality
  • Peter Waggett, Emerging Technology Programme Leader at IBM, on how we turn Big Data into Big Ideas
  • Julie Strawson, Marketing Director at Brand Perfect and Monotype, on how technology is challenging brand consistency
  • Paul Berney, Chief Marketing Officer at the Mobile Marketing Association, on how we need to think about the two C's of mobile: content and context
  • Jon Dodd, Managing Director at Bunnyfoot, on how we should map peculiar human behaviours to deliver immersive user experiences
  • Julie Roberts, Marketing Effectiveness Director at TMW, will be asking how do we really measure the impact of our marketing.

"We decided that marketing conferences needed a reboot," explains the event host and organiser Neil Cooper. "Too many events aimed at the marketing community are just platforms for sponsors to sell to a captivated audience. We don't want to hear from people who have something to sell, we want to hear from people who have something to say."

The AMC agenda is designed to be relevant to all marketers, irrespective of the sector they work or the products and services they sell. By tackling issues at a top level, delegates can take ideas away from each session and apply fresh ideas to their businesses or clients. As with last year, we are expecting to attract a diverse audience, which is great for delegates who can expand their networks and share ideas.

So why Cambridge and not London? Alun Shooter, founder of The District and organising partner explains: "Cambridge has a reputation for two things, learning and innovation. These are values that are important to the AMC brand. We're hosting this year's event at The Junction in Cambridge where top bands perform, and contemporary theatre companies experiment with new ideas. Everything about this event is different, from the approach, the brand, the design, the website, to the quality of the agenda and the location."

The standard delegate rate is £399 but delegates can save 50% if they book before the end of April or 25% if they book by the end of May. Delegates can book their place at another.uk.com.

Related links: 

> CMA International Content Marketing Summit

> Monthly Digital Breakfast topics

Posted in Industry News
22ndApr 2013


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