Marketing spend rises slightly, whilst company morale soars

The latest IPA Bellwether survey reveals that there was little change in marketing budgets during Q1 2013, however confidence in company finance was at the highest it has been for a year.

Of those marketing executives asked, 36% said that they are planning to raise 2013 budgets relative to last year. Compared to 23% anticipating a fall, this is at the best level for two years, with a net balance of 13.5%.

You can read the full article by MediaTel here.

15thApr 2013

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