When Microsoft officially acquired Nokia devices and services officially last week, along with their new badges, employees were given a commemorative book designed by TCOLondon. The “Day One” book celebrates the two tech titans’ history of innovation and the possibilities their new partnership holds.
It opens with the message: “One thing will help us change the world again: You.” Its playful red and gold cover features “etchings” celebrating the journey of the two companies from a paper mill in Finland and computer enthusiasts in New Mexico to putting mobile phones into the hands of more than a billion people and helping realise the vision of a computer on every desk.
The 128-page book was edited and designed for Microsoft and Nokia by Shoreditch-based media company TCOLondon, the team behind the award-winning magazines Huck and Little White Lies.
The book is TCOLondon’s latest project in a series of collaborations with innovative brands including Google, Levi’s, Adidas and others. As part of the “Day One” ceremonies, Microsoft’s new CEO Satya Nadella presented a copy of the “Day One” book to Finnish President Sauli Niinisto.
Alongside the book, TCOLondon produced an animated video for the “Day One” global webcast to employees and a series of posters in eight languages that were displayed in factories around the world.
The illustration-rich book features work by a team of international artists overseen by TCOLondon Creative Director Timba Smits. Contributions from talent across the globe include work by Kendrick Kidd, Paul Pensom, Paul Blow, Elena Taylor, Eliot Wyatt, Alec Doherty, Raid 71 and Khuan+Ktron.
TCOLondon was honoured to work with teams from Microsoft and Nokia on this internal communications project to tell their story at a historic point.
“It was an exciting opportunity for TCOLondon to look deep into the culture of both companies, the impact their technology has had on our lives and how they drive innovation,” said TCOLondon Special Projects Editor D’Arcy Doran.
TCOLondon printed and delivered the book to employees in more than 90 cities in 53 countries.