Created by content marketing agency John Brown, and a game-changer in its sector with its lifestyle take on all things pets, My VIP magazine boasts 84 pages of content, featuring pet news, advice and is attracting some fantastic celebrities, keen to get involved in such an altruistic, animal-friendly title. This is reflected in the exclusive interview given by TV presenter Ben Fogle, who gave an exclusive interview to talk about his love of dogs and new national campaign 'The Big Scoop'.
With a cover price of just £1 and free to members of the VIP club - the Pets at Home customer scheme which enables shoppers to convert points they receive into support for an animal charity - My VIP is doing a fantastic job of helping to recruit new members to the club and reward existing ones with money-saving offers and helpful and fun content. There are already 975k members of the VIP Club getting great benefits for themselves, their pets and animal charities, with the millionth member of the VIP club forecast for July! Not bad for a scheme that is less than six months old.
This second issue of My VIP, available until the end of August, includes more than £100 worth of money off vouchers redeemable against pet food, toys, housing and insurance. Elsewhere in the issue you can find features on how to travel abroad with your pet, from the latest pet travel essentials through to obtaining a pet passport. And for those of you staying in the UK this summer, My VIP has teamed up with the Cool Camping team to show you the best top 10 pet-friendly campsites in the UK. Elsewhere there's advice on how podgy pets can lose weight, tips on how to keep hens, plus we meet dogs at work and hear why taking your best friend to the office can make a real difference. Maybe this is why Pets at Home got voted Best Big Company to work for in the Sunday Times?
The magazine also features the latest pet shopping trends with great ideas for your pet this summer, brings customers up to date with new arrivals in store as well as offering pet care advice from fully qualified Pets at Home colleagues and charity partners.
Covering all types of pets from dogs and cats and rabbits, to snakes, fish, horses and rats (yes rats!), My VIP offers ideas on how owners can make the most of their time with their pet, along with a dedicated eight-page section for children with games, competitions and information on animal-based events for the summer holidays.
My VIP magazine also keeps members of the VIP Club scheme up-to-date on how their card swipes are benefiting different animal charities across the UK and how they can star in future issues alongside their beloved pets.