Available across the Netcare hospital network, the title features wellbeing information, advice on family health and the latest Netcare innovations. Clever cover concepts illustrate common health issues in an upbeat style, while the pages are packed with inspiring real life stories, simple infographics and vibrant, positive images. Plus, to keep the kids entertained, the magazine also includes a fun four-page children's pull-out section ready to be played with and coloured in.
And to enhance the patient experience, the magazine is now available on matt paper to make it easier to read under hospital lighting.
The title is being distributed across the entire Netcare hospital network in South Africa as well as in MediCross and PrimeCure clinics and Netcare 911 Emergency Services.
The South Africa branch of global content marketing agency Cedar was appointed to provide editorial and to design the magazine. In future, digital and social media platforms will also be developed to support the title.
Helena Gavera, Cedar South Africa's General Manager, said, "Netcare health reaches people at a challenging time in their lives, so every aspect of this magazine has been designed to support and inspire. Netcare's patients understand quality - and that's what we have strived to deliver."
Gerard Augustine, Marketing and Sales Director at Netcare Limited, said, "Netcare health is a crucial part of our relationship with our patients. We want it to enhance both their wellbeing, and their experience of Netcare's services. We're delighted with the magazine, and can't wait to see how people respond."