Weighing in at a hefty 140 pages, the Directory features exclusive articles written by some of the industry's key figures, whose work spans the entire range of media platforms. From Ceros Co-founder Dominic Duffy pointing out the content void on the iPad to Emap Group Marketing Director Mark Bainbridge explaining how to create the ideal social network, the Directory not only states the case for content marketing, but explains how to use the medium for maximum effectiveness.
As well as the agenda-setting editorial content, the Directory contains the full list of APA members, the agencies at the heart of a £1billion industry. Here you can see their work, read their case studies and peruse their client lists to gain an immediate feel for their expertise and experience - experience that could give your brand the boost it deserves.
The APA Directory is your free guide to an increasingly vital branch of the marketing industry and a publications brimming over with insight and information. For your exclusive copy, email Amanda Burrell at firstname.lastname@example.org with your full contact details.