Content

CMA Training: Introduction to Content Marketing - last two spaces for next week's workshop

We have two more spaces on on our new training course 'Introduction to Content Marketing' taking place on Thurs 09 May.    

Created for those new to Content Marketing, or changing roles internally, the workshop will provide a comprehensive overview of the sector so that new starters can ‘hit the ground running'.   

Workshop title
Introduction to Content Marketing

Workshop summary
This new one day programme is suitable for those beginning their careers in any discipline of Content Marketing. It aims to provide a comprehensive overview of the sector so that new starters can ‘hit the ground running'.

1.       Content Marketing

  • what is it
  • why do clients value it - the benefits of a content marketing initiative
  • how does it fit in the marketing mix

2.       Who's Who in your Content Marketing agency:

  • Account management
  • Editorial
  • Finance
  • Production
  • New business development
  • Ad Sales

3.       Jargon Buster  - understanding the language of content marketing

4.       Business Models - how content marketing solutions are financed

5.       Case Studies

Suitable for: Suitable for: those beginning their careers in any discipline of Content Marketing. It aims to provide a comprehensive overview of the sector so that new starters can ‘hit the ground running'.

Date
Thurs 09 May 2013 and Thursday 05 November

Course length
1 day

Cost
£395 + VAT per person Members
£425 + VAT Non-members 

Maximum of 8 attendees

Booking
To book your place, please send our booking form to Gemma.rainer@the-cma.com

You can view our full list of courses for 2013 here >>

Posted in Other Events
30thApr 2013


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