This category covers innovative uses of content across all disciplines including print, video, mobile and online. Content marketing must see brands use content to engage their target consumers with specially created content, which either drives a better level of interaction with the brand, encourages more purchases, enhances loyalty or any other vital organisational aim.
For the uninitiated, the Marketing Week Engage Awards have fast become the most respected Awards in the industry because:
Please do remember to include evidence of return on investment, however this was measured, so that the judges can fully understand the impact of content marketing. For our policy on ‘Commercial Confidence', please see Rules of Entry.
To download the entry template for Content Marketing please click here.
Deadline: Tuesday 29th January