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New developments for Healthy magazine

Healthy, the UK's biggest-selling health magazine, has some exciting changes for 2012!    

From the January/February issue, we kick off with a new-look masthead and we're offering readers the chance to vote for their favourite of three celebrity covers, they can pick: Helen Mirren, Yasmin Le Bon or Carol Vorderman.

These women simply get better with age and they share their health and beauty wisdom
with Healthy readers (as do Sophia Loren, Honor Blackman, Cindy Crawford and Twiggy, amongst others!)

This issue will feature a new section devoted to Rewards for Life (Holland & Barrett's new loyalty card) which will include additional exclusive offers and competitions for Healthy readers with loyalty cards - so don't forget to pick up your copy on 17 December in store or find it bagged with Weight Watchers magazine on the newsstand in Sainsbury's.                                           

Jane Druker, editor says, ‘We are constantly evolving Healthy. For 2012, we're making sure every issue fizzes with its own unique energy by snagging exclusives with the most exciting experts in their field, be that fitness, food, entertainment or psychology. For the reader, that means each magazine will be a collector's item in its own right. It all starts with our January/February issue, which focuses on our favourite inspirational women, and look out for seven extra-special Healthy magazines throughout the coming year!'

Phil Geary, group marketing director at NBTY Europe comments, ‘The New Year always heralds reinvigorated attitudes to improving our health and wellbeing - so there's no better point at which to shout about Healthy with a brand new cover look. The objective for 2012 is to introduce new elements of surprise - while retaining the voice of authority - so Jane Druker and the team at River have devised a 2012 content plan that will give each issue of Healthy exactly that. In addition, the introduction of bespoke offers and competitions for our Rewards for Life members will only help build customer loyalty, both to Healthy and the Holland & Barrett brand.'

Posted in Member news
5thDec 2011


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