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Launched in February 2012, economia has an ABC-certified circulation of 159,908 per issue (January 2012 to 30th June 2012). The app is available in Apple's App Store now for both iPhone and iPad users. Other versions, including one for Android, will be launched in early 2013.
Richard Cree, group editor, economia, said: "The launch of this app is an important step in bringing us closer to achieving our ambition of making our great content available to ICAEW members in whatever format is most convenient for them. We set out with a plan to adopt a true multi-platform model for economia that allows readers to get what they want, when they want, where and how they want it."
A LARGE AND INFLUENTIAL READERSHIP
Progressive Customer Publishing (PCP) was commissioned by ICAEW to develop and launch economia and its accompanying website (and now the app) to appeal to its diverse membership.
PCP's managing director Dan Davey, said: "We are delighted to have launched this app. It confirms economia as the most exciting business magazine launch in the UK for 40 years, but also one with a hugely influential and far-reaching readership. The print magazine, its digital version, the accompanying weekly email newsletter and the website have proved to be a great success and we look forward to further engaging with more readers through the app. It's important that we allow ICAEW members to choose how they wish to interact with the quality editorial content we are producing for them."
For its part, ICAEW is equally excited to be offering the app to members and also to the wider business community. Sue Best, ICAEW's marketing director said: "This new magazine app is a fantastic example of how ICAEW is moving forward, and leading the way in keeping in touch with our members, and also with the wider business community."