Designed by CPL, Impact is published for members of the Market Research Society (MRS), who will receive it four times a year.
The creative approach, led by CPL designer Kevin Reed and Impact editor Brian Tarran, complements the magazine's editorial aim; to offer in-depth, future-focused insight in an appealing and captivating style, while remaining credible and serious.
Bespoke illustration was commissioned to give Impact's leading article and the cover a bold, graphic style - echoed throughout the 84 pages of the magazine.
Jane Frost, chief executive of MRS, said: ‘A wonderful job has been done by all concerned. Impact is designed to give MRS members a wealth of useful and inspirational content and the new magazine really delivers.'
Mike Sewell, managing director of CPL, said: ‘Impact is a great-looking magazine with excellent content and it was a pleasure to work with MRS to develop the whole look and feel of the magazine. We are looking forward to hearing the readers' perspectives.'