New magazine launch for Market Research Society

Impact, a new magazine examining the issues shaping the world of market research, is launched this month, available in print and online.

Designed by CPL, Impact is published for members of the Market Research Society (MRS), who will receive it four times a year.

The creative approach, led by CPL designer Kevin Reed and Impact editor Brian Tarran, complements the magazine's editorial aim; to offer in-depth, future-focused insight in an appealing and captivating style, while remaining credible and serious.

Bespoke illustration was commissioned to give Impact's leading article and the cover a bold, graphic style - echoed throughout the 84 pages of the magazine.

Jane Frost, chief executive of MRS, said: ‘A wonderful job has been done by all concerned. Impact is designed to give MRS members a wealth of useful and inspirational content and the new magazine really delivers.'

Mike Sewell, managing director of CPL, said: ‘Impact is a great-looking magazine with excellent content and it was a pleasure to work with MRS to develop the whole look and feel of the magazine. We are looking forward to hearing the readers' perspectives.'

CPL Portfolio, a digital publishing platform developed in-house by CPL, was used to create the online version of Impact.

Posted in Member news
24thApr 2013

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