Content

New Outbrain partnerships helps contribute 40% increase in click-through rates on The Independent and The Evening Standard

The Independent and The Evening Standard have partnered with Outbrain, the leading content discovery platform, to increase user engagement across their online sites via smart personalised recommendations on editorial content. Following a successful trial of Outbrain, which has contributed to a 40% increase in click-through rates, both newspaper websites have decided to work with Outbrain exclusively across all platforms - video, mobile and desktop. 

In addition to providing internal links to boost engagement across its sites, both websites will also use Outbrain Amplify to provide links to external third-party content on a pay per click (PPC) basis and take advantage of Outbrain Engage's new editorial features and real-time analytics for optimal editorial performance*.

As the first UK user of Outbrain Engage's editorial decision platform*, The Independent and The Evening Standard will work with Outbrain to support and improve content performance on homepages, section fronts and social channels. For both newspapers, this multi-faceted approach to editorial support, together with impressive results, cemented their decision in choosing to work with Outbrain.

Christian Broughton, Digital Editor, The Independent commented: "During many years working in print journalism, meaningful, proven insights into reader engagement were rare. Now, with Outbrain, we get instant insights that we can act on, live, as stories happen. That's a huge asset - fascinating and informative for the team working on layout, while delivering incremental revenue as we go. Most importantly of all, it helps make our site more enjoyable for everyone who visits."

Outbrain connects more than 391 million** people per month to quality content and serves twice as many recommendations per day as its closest competitor. It is constantly advancing its services through innovation and strategic acquisitions and most recently acquired Visual Revenue *. In 2012 it also acquired content-curation platform Scribit in a bid to continue to extend and further improve its product offering.

Stephanie Himoff, Outbrain's UK Managing Director added:  "We are passionate about good journalism, and committed to providing the best tools to help publishers, editors and journalists maximise their content in this rapidly-shifting editorial landscape. It's fantastic to be working with The Independent and Evening Standard, helping their readers discover great content online, while also supporting their skilled editorial teams with new tools such as our editorial decision support platform, part of Outbrain Engage.

In the UK, Outbrain is currently implemented on over 200 publisher sites including The Telegraph, Sky News and The Daily Express. Outbrain recently extended its global reach to seven new European markets including France, Germany, Italy and Spain. Worldwide Outbrain now serves over 100 billion recommendations per month and is installed on over 100,000 sites.    

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Posted in Member news
21stOct 2013


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