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New research finds that companies are losing loyal customers at an alarming rate

Marketing Week reports that accoring to new research by Accenture, companies are losing loyal customers at an alarming rate because of poor customer service and rewards.  

According to Rachel Barton, managing director for CRM at Accenture UK & Ireland, it's important that brands realise the importance of retaining their loyal customers, rather than putting all their focus on acquiring new customers.

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2ndApr 2013


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