Key findings from the research highlight that:
Experian's research, from the Simmons national consumer survey, explores the platform and device preferences, media consumption habits and the online and offline behaviours of the global phenomenon of the Always On consumer. Drawn from the US, which has the highest penetration of internet users in the world at 79 per cent , the insight highlights how brands need to evolve their marketing strategies to engage customers based on their platform choices and preferences to deliver co-ordinated and consistent customer experiences regardless of channel. Importantly, it also highlights that while they may all be super-connected, Always On consumers are distinct and different and so need to be engaged on an individual basis.
You can read the full profiles of each type of consumer by clicking on the links below.
Read the full release from Experian here.