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New YPI superyacht app launches

Progressive Customer Publishing (PCP) and Yachting Partners International (YPI) have launched an app to accompany the successful bi-annual brochure, YPI Selection.

Launched in Autumn 2010, YPI Selection is a celebration of the pick of the superyachts that YPI represent for both charter and sale. With exclusive designer and shipyard interviews, yacht management features and charter destination guides and itineraries, YPI Selection offers both existing customers and those new to YPI a wonderful snapshot into the luxurious world of superyachting.

The app is available in Apple's App Store for iPhone and iPad users, as well as in the Google Play Store for Android users (phone and tablet).

Michael Jones, group editor of PCP, said: "The launch of this app is an important and exciting step for YPI. It has been expertly crafted to offer a highly discerning audience a fun, informative and interactive way of engaging with the best superyachts on the market. The functionality means that users can immediately contact YPI for details of yachts for both sale and charter, and get an insight into the fantastic possibilities that superyachting offers all around the world. With the app officially launching at the Monaco Yacht Show from Wednesday 25 Sept, we look forward to helping position YPI at the forefront of communications when it comes to the exclusive superyachting community."

An exclusive and wealthy readership

Progressive Customer Publishing (PCP) was commissioned by YPI to re-launch YPI Selection in Autumn 2011, along with launching the brand new Ultra High Net Worth magazine 360° in partnership with Merrill Lynch Wealth Management.

Engaging with some of the most discerning, influential and wealthy people on the planet, all communications produced are of the highest quality and value.

PCP's managing director Dan Davey said: "We are delighted to have launched the YPI Selection app. Given the audience it is aimed at, who have the latest technology at their fingertips, it made perfect sense to produce an app which offers users engaging and insightful content, at the same time as providing them with the functionality to directly enquire about yachts for sale and charter all around the world. Due to the diverse geographical spread of clients, not to mention their tendency to be travelling often, we needed to ensure all devices had connectivity and an excellent user experience, as well as making it available on both iOS and Android platforms."

For its part, YPI is equally excited to be offering the app to clients. Mark Duncan, YPI's group marketing manager said: "This new YPI Selection app is a fantastic example of how YPI is moving forward, and leading the way in engaging with the superyachting community. We know from beta-testing the app with clients that it is going to be a big hit with them and offers our clients a superb way to profile their yachts and see what other yachts are on the market, as well as get inspiration on the amazing experiences possible through a huge array of charter destinations."

To download the new YPI Selection app, click here.

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Posted in Member news
25thSep 2013


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