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New elements on the homepage include a video on the benefits of content marketing, a featured client section, an interactive weekly survey and quick links to testimonials and case studies.
Researching the way in which different audiences use the site and finding out exactly what each group expects from it was key to developing the new site, according to project manager Karen Webber, Head of Marketing Communications for NewsReach.
"The new site and branding reflect not only NewsReach's position as a leader in the world of content marketing, but also show exactly what sets us apart from other content marketing providers, particularly with regards to our intelligent approach, vast experience and robust infrastructure. We will continue to add content to the site that is highly relevant and valuable to our visitors," Karen said.
NewsReach will be attending the Technology for Marketing & Advertising show at Earls Court 2 next week (Feb 26-27), so pop by stand C30 for a chat. Book an appointment with one of our content marketing consultants before the show to receive a free mini site health check and an exclusive social media guide.