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Building on the success of the 2010 inaugural event the 2011 summit will explore the challenges and issues presented by device convergence and how brand owners can make best use of the new converged media landscape. Speakers will offer insight, advice and strategic thinking for marketing, advertising and publishing professionals in attendance.
This is increasingly important as consumers continue to place value in quality editorial content, combine this with the flexible and interactive nature of the converged media landscape, and brands have been given innovative new ways to reach and engage with consumers. Whilst complex to navigate, this new frontier needs to be fully understood and embraced in order to maximise the plethora of opportunities it presents. The 2011 International Content Summit will discuss how brand owners can deliver engaging content solutions across a range of media.
For more information visit www.ilovecontent.co.uk/summit