After years of championing content marketing and recommending that print plays a central role in all brand communications, we're practicing what we preach by publishing our very own magazine.
Launched on November 5, ‘Open' is the publication produced by the Content Marketing Association, a bi-annual showcase of the very best content marketing has to offer. From interviews with marketing's leading experts to the finest examples of groundbreaking content, the magazine aims to reveal the latest trends, opinions and developments in the content marketing sector.
The theme of the launch issue, ‘Storytelling', is one that's relevant across the entire marketing spectrum, and an area that content marketing is particularly good at. Whether it's Story Worldwide UK MD Jon King explaining the concept of storytelling and why it's so powerful, or Nick Morris, the founder of behavioural insights agency Canvas8, explaining the 10 Principles of Engagement, ‘Open' promises to deliver the latest insight into why content marketing works.
To give you a taste of what's to come, we've uploaded two extracts from the first issue. In the first, Catherine Toole, the CEO of digital copywriting agency Sticky Content, explains the enduring necessity for editorial talent, while the second finds Melanie Howard, the Executive Chair of Future Foundation, revealing some of her top content trends for the future.
The first issue of ‘Open' will be sent to a section of subscribers of Marketing Magazine with the November 8 issue. For those of you not subscribed, you can get an issue sent to you free of charge by sending your address details to Amanda Burrell at firstname.lastname@example.org