Content

Open the new magazine from the CMA

The CMA has launched its new magazine 52-page title Open, which targets marketers to showcase the power of content marketing.

Open will be produced three times a year and the stunning die-cut covered first issue, is packed with innovation and insight from leading experts such as Steph McGovern at BBC, Matthew Guest from Deloitte, Nick Morris at Canvas8, Melanie Howard at The Future Foundation and Catherine Toole from Sticky Content. It also brings to life several articles with video using augumented reality from Blippar and a fun info-graphic with the seven steps to a perfect story.

As well as being available in print, you can view a digital version of the magazine here, highlights of the main features are on Tumblr at openthecontent.tumblr.com, and finally if you want to share any of the articles from the printed magazine go to our Open magazine pages on www.the-cma.com/openmagazine ...go on, tweet, post, pin and blog about our fantastic new magazine!

Issue one takes the theme of Story Telling, reflecting the headline issue being discussed at this year's International Content Summit on 28th November. The magazine will feature the power of plotline as an engagement tool demonstrating how marketers can use stories as the basis of their content marketing strategy to engender trust. Additionally, there will be practical application features, interviews and top tip pieces such as the 10 principle rules of engagement, a summary of the most powerful content initiatives over the last quarter and an example of using augmented reality in print.

Open will be distributed through the post to the CMA's database of brand-side marketers, industry thought leaders and marketing experts, delegates at the International Content Marketing Summit on 28th November will also be able to pick up a copy at the conference and it will also be distributed with Marketing Week.

Comments Julia Hutchison, COO, the CMA:

"Ultimately, Open is also about practicing what we preach. We are delighted with the first edition; it looks fantastic and is a real credit to the collaboration that has been involved in its production. Through Open we are keen to demonstrate to marketers how powerful content marketing has become in terms of engaging customers and provoking them to purchase. There are exciting plans in place for the second issue making Open a truly interactive content marketing experience for its readers."

View the digital version of Open here >

View the Open blog on Tumblr at openthecontent.tumblr.com

Share your favorite Open articles www.the-cma.com/openmagazine

Contact amanda.burrell@the-cma.com for a copy of the printed magazine

Posted in CMA news
9thNov 2012


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