Outbrain helps people discover personalised, interesting and authentic online content. It uses a discovery engine that employs 50+ algorithms to seamlessly surface content that is personally appealing to each user. Outbrain works with an extensive network of premium publishers that include The Guardian, The Telegraph, CNN, Sky News, Future Publishing and the Express Group.
Features of Amplify DIY include:
Stephanie Himoff, UK Managing Director at Outbrain said: “The content marketing landscape is sizeable, and growing, but for many people it still ends with content creation. There is a real opportunity for many businesses to get their content seen by the right people with content discovery.
“The launch of the Amplify DIY dashboard in the UK will open the door and help many brands take that next step. Amplify DIY will allow businesses to fully embrace content discovery easily with full control, in much the same way as Google Adwords did for search advertising.”
Outbrain is the market leader in content discovery, serving over 180 billion personalised content recommendations every month. Outbrain has over 553 million global unique visitors, according to ComScore, and is outpacing Facebook in reach in leading indicator markets like the U.S. and Germany.