Content

Outbrain Amplify DIY now available in the UK

The world’s largest content discovery platform Outbrain has launched their DIY level of service in the UK allowing marketers greater control of their content marketing campaigns. Marketers can now use the Amplify DIY dashboard, essentially Google Adwords for content marketing, to drive an engaged and relevant audience to their content on a pay-per-click basis. This puts Outbrain’s technology directly in the hands of content creators of all sizes – from SMEs to multi-nationals – allowing full control over discovery campaigns and budgets. 

Outbrain helps people discover personalised, interesting and authentic online content. It uses a discovery engine that employs 50+ algorithms to seamlessly surface content that is personally appealing to each user. Outbrain works with an extensive network of premium publishers that include The Guardian, The Telegraph, CNN, Sky News, Future Publishing and the Express Group.

Features of Amplify DIY include:

  • The ability to extend the reach of content with any level of budget or resource.

  • Ease of use and access - marketers can add content at any time, and as often as needed with full control of daily budgets and cost-per-click.

  • The capability to geo-target audiences and add tracking parameters to see where traffic is coming from.

  • The functionality to test multiple headlines and images; and view detailed reporting in order to quickly optimise and scale campaigns.

  • Access to Outbrain’s global customer support and online help centre.

Stephanie Himoff, UK Managing Director at Outbrain said: “The content marketing landscape is sizeable, and growing, but for many people it still ends with content creation. There is a real opportunity for many businesses to get their content seen by the right people with content discovery.

“The launch of the Amplify DIY dashboard in the UK will open the door and help many brands take that next step. Amplify DIY will allow businesses to fully embrace content discovery easily with full control, in much the same way as Google Adwords did for search advertising.”

Outbrain is the market leader in content discovery, serving over 180 billion personalised content recommendations every month. Outbrain has over 553 million global unique visitors, according to ComScore, and is outpacing Facebook in reach in leading indicator markets like the U.S. and Germany.

Posted in Industry News
20thAug 2014


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