Content

Outbrain's Content Discovery Platform Chosen by Ziff Davis

Outbrain today announced that Ziff Davis, the Internet's #1 publisher in the technology, gaming and men's lifestyle categories, and #31 in comScore's Top 100 properties, will utilise its leading content recommendation platform, Outbrain Engage. This partnership will support Ziff Davis' continuing drive to further build reader engagement across its market-leading portfolio of consumer focused web properties.  Outbrain Engage will be the exclusive content recommendation provider for Ziff Davis's family of sites, which includes PCMag, IGN and AskMen and receives 36.5 million monthly unique visitors in the US and 117 million worldwide according to comScore.

Outbrain has pioneered an algorithmic approach to content discovery, resulting in an ability to understand Ziff Davis' audience and serve readers with the most interesting and relevant content on the web. This strategy leads to increased revenues via paid links to trusted content from third-party publishers along with higher audience engagement that will ultimately result in increased ad inventory.

"In selecting a content discovery partner, we wanted to achieve two goals that are often difficult to reconcile: maximizing our revenue while preserving our user experience with relevant and high quality content. Outbrain has proven to be an excellent fit on both counts," said Anurag Harsh, Ziff Davis' senior vice president of business development.

"At Outbrain, providing quality content to readers is core to everything we do, and we are proud to be working with a publisher that shares in that mission," said Josh Feller, senior vice president of business development at Outbrain. "Ziff Davis' audience of enthusiasts are some of the most passionate around, and we're looking forward to helping them discover even more amazing content that meets their interests."

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Posted in Member news
31stJul 2013


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