Outbrain has pioneered an algorithmic approach to content discovery, resulting in an ability to understand Ziff Davis' audience and serve readers with the most interesting and relevant content on the web. This strategy leads to increased revenues via paid links to trusted content from third-party publishers along with higher audience engagement that will ultimately result in increased ad inventory.
"In selecting a content discovery partner, we wanted to achieve two goals that are often difficult to reconcile: maximizing our revenue while preserving our user experience with relevant and high quality content. Outbrain has proven to be an excellent fit on both counts," said Anurag Harsh, Ziff Davis' senior vice president of business development.
"At Outbrain, providing quality content to readers is core to everything we do, and we are proud to be working with a publisher that shares in that mission," said Josh Feller, senior vice president of business development at Outbrain. "Ziff Davis' audience of enthusiasts are some of the most passionate around, and we're looking forward to helping them discover even more amazing content that meets their interests."