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Plumb Center and Parts Center appoint Redactive for magazine launch

Plumb Center and Parts Center has hired Redactive Media Group to launch a customer magazine for its Plumb Center and Parts Center brands.

Plumb Parts magazine will be published quarterly and be distributed to 50,000 customers via point of sale dispensers in over 500 branches nationwide and by post to a selection of key customers.

The magazine is designed to enhance customer engagement and loyalty; support product sales and promote Plumb Center and Parts Center initiatives.

Redactive has also created a supporting website for the magazine, www.plumbpartsmagazine.co.uk, which will broaden the magazine's reach and capture prospect data.

Julie McLean, Head of Marketing for Plumb Center and Parts Center said: "We were impressed with the ideas and energy that Redactive demonstrated during our magazine tender process. They understand our objectives and have already proven their ability to meet them by producing practical content that will help our customers to develop their businesses. Early feedback from both customers and suppliers has been overwhelmingly positive."

Anthony Moran, Head of Marketing & Client Services at Redactive said:

"Plumb Center and Parts Center are dominant brands in their field. Redactive is looking forward to using all of its trade and customer magazine experience to produce content on multiple platforms that customers value and use. In providing readers with advice and helping them to identify business opportunities, we will help Plumb Center and Parts Center to enhance their position as the authority in plumbing and heating and create more valuable customer relationships."

Posted in Member news
23rdNov 2012


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