Bookings accepted up to 4pm on Wednesday 19 December for the 50% offers (subject to availability)
Improve your News-writing - 2-3 January 2013 - only £340+vat
YOU WILL LEARN: How to up your news game. You'll learn the secrets of finding more off-diary stories, get more from press releases, how to generate stories when you're stuck in the office and how to write them with sharper intros and great online word-bites. You'll have some one-to-one time with the tutor looking over your copy with suggestions on how to improve your style.
Essential InDesign - 8-9 January 2013 - only £250+vat
YOU WILL LEARN: From a designer how to use InDesign to create professional-looking documents. Includes: Using master pages and templates, importing text and graphics, colours and blends. Manipulating graphics and pictures, managing layers, styles, tables and preparing for print. Plus a host of useful shortcuts!
Editing on the Web - 14 January 2013 - only £190+vat
YOU WILL LEARN: How to put up and manipulate information on the web to get people to read it and engage with it. The use of words and visual aids to help surfers and visitors find and stay with your website is probably the most important and essential skill for all those who write and sub-edit content. It has to be reader-friendly as well as SEO friendly.
Book now - last places:
Buy 1 get 1 half price marked **
Advanced PR writing skills - 7 January **
YOU WILL LEARN: The tips and tricks of maintaining the attention of the press and broadcast media. How to build trust and become a spokesperson for your field of operation. How to impress the journalists who pick up your stories with your skills as a writer. What you need to do across social media to keep your messages on track.
Proof-reading - 14 January **
YOU WILL LEARN: How to spot those annoying mistakes before they are distributed to your readers. The course teaches you how to read thoroughly and accurately. There's nothing worse than giving your global audience the wrong impression of your brand.
Copywriting - Advanced skills - 15 January **
YOU WILL LEARN: In this intensive hands-on workshop how to polish your copy within the rules, and how and when to break the rules. The award-winning D&AD tutor will show you the tips and tricks to get a successful campaign off the ground that hits your market's emotion buttons. It covers how creative words, branding and design works across all media. All delegates get a one-to-one assessment of their work.
Twitter and LinkedIn - the secrets of success - 16 January **
YOU WILL LEARN: How to make your business engage with your communities online. This workshop helps you set up an efficient and highly-effective social media strategy. If you don't have this in place yet, you will need one by 2013! Or you will find yourself losing out to your competitors.
Improving your writing style - 21 January **
YOU WILL LEARN: How to use language more effectively to grab your readers' attention. A senior journalist will help you learn the rules and then teach you when to break them! You will cover how writing for print differs from online. And you will benefit from a critical look at your use of English with guidance on how to improve your writing for difference audiences.
The Editor - 24-25 January**
YOU WILL LEARN: How to step up to the challenge of leading a team and make the most of your budget. This course helps new editors and those being groomed for the role to make a success of their editorship - taking their team and their publishers with them. How to manage and your legal responsibilities.
All PMA's classes are tailored to your job maximum of six delegates per workshop
Contact firstname.lastname@example.org or call 020 7383 5800
Loyalty Discount for early bookings 10% for three months in advance (charities get 15%), or for two or more bookings made at the same time, 15% discount (charities get 20%).
See www.pma-group.com for all our other courses.
Workshops are held at:
The PMA Centre for Media Excellence, 7a Bayham Street, Mornington Crescent, London NW1 0EY