The award-winning agency, part of the Progressive Media Group, has added Sportcal, Telecity Group and Ali Group to its roster of existing clients, which includes ICAEW, FCSI and Yachting Partners International.
Progressive have partnered with sports industry data and analysis specialists Sportcal to re-launch this spring their Sportcal Insight magazine as a bi-monthly offering. Progressive has brought its full-service magazine expertise to bear on Sportcal’s bi-monthly print publication with the agency handling creative and production as well as advertising sales.
Sportcal, who have offices in London and Lausanne, have been at the forefront of the business of sport for over 22 years. The first edition of the magazine to feature input from Progressive was recently distributed at the prestigious SportAccord convention in Belek/Antalya, Turkey. The event took place on 6-11 April and attracted over 2,500 leading representatives from international sport.
Progressive’s managing director Dan Davey said: “It has been hugely enjoyable re-launching something that we feel will have a really positive impact on the sports intelligence industry. Sportcal constantly strives to lead the industry and we believe that the new magazine will be a tremendous way of communicating that to existing subscribers and a wider community.”
Progressive have also announced that they will be working with data centre organisation Telecity Group to produce a new global magazine called Smarter Company that will launch this summer. The magazine, edited by Richard Young, is the flagship business magazine for Telecity Group. It will enlighten readers on technology, cutting-edge businesses and the digital economy and is born out of the company’s – and especially its chief executive’s – passion for delivering technology infrastructure that underpins the world’s electronic existence.
Progressive are also working with the Milan-based global foodservice equipment manufacturer Ali Group, on their customer magazine AliWorld. Progressive will be providing creative and production services on the next edition, due to publish in September.
Dan Davey said: “We are excited to be working with a suite of new clients, all of which are international and considered market leaders in their relevant sectors, and have a multi-platform communication proposition that we are working on. We look forward to applying our creative and strategic talents to produce exceptional work for Sportcal, Telecity Group and Ali Group, across both print and digital channels. Progressive Customer Publishing is growing an impressive portfolio, have recently moved to larger offices and the future is looking very bright for the agency.”