Progressive Customer Publishing wins new luxury publishing contract with Yachting Partners International.

Yachting Partners International (YPI), one of the world's leading superyacht brokerage houses has appointed Progressive Customer Publishing (PCP) to launch a brand new magazine. The magazine will reach a global audience of 10,000 Ultra High Net Worth Individuals (UHNWI) collectively worth well over £300bn.

The magazine, entitled 360º Magazine, launched last week at the 21st Monaco Yacht Show with an exclusive party onboard the 43-metre new-build superyacht WHY WORRY. PCP has also won the contract to produce YPI's luxury superyacht fleet brochure The YPI Selection.

Compelling, unique content for the global UHNWI

360° Magazine is a blend of superyacht market insight, broad economic trends and analysis, leading industry interviews and high-end luxury and lifestyle features. This content is then complemented with exclusive wealth management analysis and thought-leadership from Merrill Lynch Wealth Management, who are the magazine partners.

Bertrand Vogèle, CEO of YPI said "We are delighted with the creative work that the PCP team has delivered. 360° Magazine and The YPI Selection both showcase the passion, experience and innovative approach to yachting that YPI brings to handling its clients' needs. Together we are launching a unique magazine brand that is perfectly in tune with our customers, the global UHNWI."

Dan Davey, Managing Director of PCP said "To win a contract of this nature with such an esteemed brand as YPI is a significant achievement and demonstrates the range of expertise that PCP can bring to its clients. We look forward to a fruitful partnership with YPI going forward."

Name
Email
Website
Enter above code

Comment