Publicis Blueprint has received double recognition from the 2013 Effective Mobile Marketing Awards, winning ‘Best Campaign for a Mobile Operator' as well as gaining a highly commended in the ‘Best Tablet App' category for the content marketing agency's work for EE on the Orange Exchange magazine app.
Commenting on the winning entry, the Effective Mobile Marketing Awards judges said: "Publicis Blueprint produces this beautiful bi-monthly magazine for iPads and larger Android tablets.
"The app is aimed at the operator's small business customers and is designed to keep them informed about EE and Orange products and services in a rich, interactive and engaging manner. It succeeds handsomely in doing this through intuitive navigation and beautifully presented, useful content.
"A great-looking tablet app that's easy on the eye, and easy on the finger - a worthy winner."
This success builds further on two other recent award wins for Publicis Blueprint at the international Mobile Web Awards 2013, where Orange Exchange scooped two category wins for ‘Best Magazine Mobile App' and ‘Best Telecommunications Mobile App'.