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Highlights of the programme include sessions of app development, multi-platform approaches, future trends and content strategies. The Audience & Data Theatre will host ‘Beyond Linked In or Twitter; traditional social media under pressure'; just as publishers are getting comfortable with these platforms, Publishing & Media Expo asks what's next on the horizon? And what will the new set of ‘rules' be? Speakers for this enlightening session include Tom Inglis from Feusd and social media consultant, Adam Tinworth. A session on Windows 8 and new opportunities for publishers, presented by senior representatives from Microsoft and Rob Grainger, MD of Stonewash, will continue the theme of future trends and new opportunities for publishers.
Content is one of the hottest topics of recent months, in response to that fact, the Production & Design Theatre will feature a session delivered by the recently departed COO of the Content Marketing Association, Julia Hutchinson who is now Head of Content Marketing at Fresh Media Group. This session is entitled ‘Content as currency in today's attention economy' and will provide a big picture analysis of the basic principles of new publishing. This session is also hosted by Arif Haq of Gatorade (Pepsico) and additional speakers who are yet to be announced. Also on content, ‘Building a cross media content strategy for tomorrow out of what is working today' will take place in the Digital and Multi-Publishing Theatre and will outline how, as consumption becomes more and more fragmented, publishers can continue to deliver high quality content for their readership. Independent consultant, Peter Houston and Craig Llewellyn-Williams, associate editor of The Sunday Times are set to deliver this presentation.
Design and the beauty of publishing will feature heavily within the programme. ‘What is responsive design?' is a seminar which explains that responsive design can automatically morph itself to fit any type of device or screen to give optimised usability whilst keeping the user experience positive and consistent. With so many channels with which to publish, this technology can only become increasingly important to publishers. Marcus Grimm, Marketing Director at Nxtbook Media, Richard Jones, Technical Director at I-Los and Michael Kowalski, founder of Getcontentment will present this eye opening session.
The full programme is available on the Publishing & Media Expo website
Publishing & Media Expo takes place on the 26th and 27th of February at London's Earls Court.