Inpharmacy is the official magazine of the National Pharmacy Association (NPA) and is delivered to 8,000 pharmacies six times a year.
Redactive won the contract to publish the NPA’s membership magazine over a year ago and has overhauled its design and content to make it more accessible and relevant to the readership.
The MemCom awards were held in London on 30 April and recognise excellence in the communications of membership organisations.
The judges commended the transformation of inpharmacy into a much more dynamic read than its previous version. They praised the layout as clear and the magazine sections were described as well signposted, with colour codes and graphics.
The NPA director of membership Carol Kennedy Filer said: “The NPA is delighted to be recognised as providing excellent content and design for our members. We are very proud of our association with Redactive and the excellent partnership we have forged in editorial and securing increased advertising revenue.”
Redactive director Jason Grant said: “Redactive and the NPA are thrilled to win the professional association magazine award. Together we have created an extremely strong partnership which will continue to go from strength to strength and we look forward to building on our initial success to achieve NPA’s marketing and communication objectives.”