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RESEARCH NEWS: B2B content marketing up by 25 per cent

B2B content marketing initiatives have increased by 25 per cent and now account for a third of the industry according to research from the APA. The research, conducted by Mintel and sponsored by Menzies Digital Marketing, revealed the value of the entire market is £880 million and B2B content marketing initiatives add up to £290 million, predicting a growth rate of 10 per cent in 2012.

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Posted in Industry News
17thNov 2011


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