RESEARCH NEWS: B2B content marketing up by 25 per cent

B2B content marketing initiatives have increased by 25 per cent and now account for a third of the industry according to research from the APA. The research, conducted by Mintel and sponsored by Menzies Digital Marketing, revealed the value of the entire market is £880 million and B2B content marketing initiatives add up to £290 million, predicting a growth rate of 10 per cent in 2012.

To read the full article, click here

Posted in Industry News
17thNov 2011

« Back to news listing