Reserch monthly presentation: TGI responses to direct mail

The Royal Mail Media Centre has conducted some recent analysis on TGI regarding responses to direct mail. We've taken this analysis and looked to see if there are any differences between recent readers of customer magazines and non-readers. The results show that customer magazine readers are more likely to respond and purchase as a result of receiving direct mail.

Download powerpoint presentation on the research >>

The presentation is for APA members only. If you do not have a username or password, please contact amanda.burrell@apa.co.uk, who will set one up for you

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