Reserch monthly presentation: TGI responses to direct mail

The Royal Mail Media Centre has conducted some recent analysis on TGI regarding responses to direct mail. We've taken this analysis and looked to see if there are any differences between recent readers of customer magazines and non-readers. The results show that customer magazine readers are more likely to respond and purchase as a result of receiving direct mail.

Download powerpoint presentation on the research >>

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14thJun 2011

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