Issued twice a year, Interview replaces three internal magazines and was created to give a sense of what it means to work with and for Interfleet.
The new look and feel of the title has been designed to appeal to external audiences as well as Interfleet’s 750 employees working in offices across the world.
The first edition of Interview includes a profile on the Interfleet Transport Advisory Team, a regional feature on the industry-specific challenges faced by the group’s North American team and an interview with Interfleet’s managing director, Richard George, who reflects on his first year in the role.
The magazine has been created thanks to close collaboration between CPL and Interfleet’s communication and design team – and it has already received positive feedback from readers:
“What a great read!”
“For the first time I’ll be taking home a copy of my company magazine.”
“I actually thought someone had picked up a proper magazine from somewhere.”
Interfleet communications manager, Sherrie Rowlands said: “Our vision was to create a brand-new title that would engage readers inside and outside Interfleet. That has been achieved, via the print and digital versions, with the latter receiving more than 2,000 page views in its first few weeks.”
Mike Sewell, managing director of CPL, added: “We are really pleased to see such positive feedback on this new launch. Increasingly, we are seeing the boundaries blur between internal and external communications, and Interview is a good example of that. We look forward to maintaining the momentum with the second edition.”