The Co-operative Food magazine launched in the spring of 2012 with a print distribution of over a million copies across more than 500 Co-operative Food stores and a digital magazine full of rich content such as video recipes.
The magazine has been an instant hit with both consumers and suppliers in both the print and digital formats.
River is very proud that the digital variant of The Co-operative Food magazine has this week been shortlisted for Digital Magazine Awards 2012 in the ‘magazine launch of the year (new title)' and ‘food and drink magazine of the year' categories.
Award categories cover all areas of digital magazine publishing and include the prestigious Magazine of the Year award, won last year by Condé Nast's WIRED (UK). The Digital Magazine Awards 2011 received entries from 31 countries, reflecting the unique reach and diversity of the digital publishing industry.
This year the Digital Magazine Awards have added four new categories: Entertainment Magazine of the Year; Customer Magazine of the Year; Science & Nature Magazine of the Year and for the first time a category open to a public vote, the Digital Magazine Cover of the Year.
Commenting, Natasha Jackson River's head of digital and content says ‘We couldn't be happier to be shortlisted in these categories for the digital magazine awards. We've worked hard to deliver a digital magazine experience that complements both the brand positioning of The Co-operative Food, and also inspires customers to journey back to store to try some of the tasty recipes we have created and filmed.'
Amanda Grant Editor of the magazine agrees ‘We love working with The Co-operative Food, they have a clear vision for their brand and are as enthusiastic about the opportunities open to us for creating inspirational food editorial.'
Amanda Collins Senior Marketing Manager for The Co-operative Food also comments ‘The Co-operative Food Magazine is a great embodiment of our brand and was an immediate commercial and business success. Working closely with Amanda Grant and the River team we have built a truly creative partnership.'