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The guests' journey began outside, where a street artist was painting a river in the pavement, in which a giant River logo floated. Paper fish adorned the foyer, and a neon sign of the new River logo greeted guests at reception. Staff and guests enjoyed brunch and a presentation about the premier content agency's new services, before witnessing an exclusive poem by performance poet Agnes Meadows, created especially for the event.
River have been delivering inspiring content since 1994, so their 16th birthday is an appropriate time to officially announce a complete range of multi-channel offerings.
In addition to the existing range of services, including magazines (newsstand, customer and digital), catalogues, books and websites, River are now also offering iPad applications, viral, video, eRM, social networking and more.
Chief Executive Dr Nicola Murphy says, "Our sweet 16 is a chance to show the industry we're as relevant today as we were 16 years ago, more so.
"The content we deliver is equally applicable to new media and multi-channel platforms, as to magazines. We're thrilled to be able to offer our clients further services that will help them reach even more customers in even more efficient and effective ways - and as always, using brilliant content and beautiful creative. Our experience and expertise truly makes River the gold standard in compelling content in any medium."