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Seven Squared has grown its account management team with the appointment of Tracey Makepeace as Account Director working on ASOS and English Heritage. Tracy joins from Redwood where as Account Director she led the development of member communications for Boots Health Club.
Prior to that she worked in a number of DM and CRM agencies and brings a wealth of knowledge in the development and delivery of direct marketing strategy to the agency.
Seven Squared has also appointed an in-house analyst, Chris Rayment, to work across the whole business. He joins from Cedar where he was Research and Planning Manager. Chris has nine years' experience in the customer publishing sector. During this time he has undertaken a wide variety of research and data analysis projects and created econometric models to monitor and improve the effectiveness of clients' marketing spend.
Seven Squared Client Services and Strategy Director Kevin Sutherland
said: "At a time when the value and return on marketing investment is under sharp scrutiny it's a huge advantage to us and our clients to have an expert in marketing sciences like Chris and a seasoned direct marketer like Tracey on board".
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