Content

Six inspiring world leading marketers

If you are short on inspiration you might want to take a look at the work of these six world leading marketers.  Each has been involved in the creation of marketing campaigns - some with content at their heart - that have been hugely impressive and innovative.

Philip Schiller
Perhaps the best known marketing man in the world Philip Schiller is the Senior Vice President of Worldwide Marketing at Apple. He is integral to the company's management team and has been responsible for marketing the company's products for over a decade. During his tenure the company has grown stratospherically, powered by innovative products like the iPhone and the iPad. During the period between the leaderships of Steve Jobs and Tim Cook, Schiller was the most prominent Apple spokesperson. He is, along with Jobs, the architect of Apple's unique marketing strategy which has been executed in tandem with Apple's internal marketing agency Media Arts Lab. Although Apple has, in comparison with its rivals, been slow to embrace social media, Schiller regularly tweets behind the scenes images of his work.

Jim Farley
Ford's Jim Farley has carved out a name as being the ultimate auto marketing man. He began his exec career as a product manager for Toyota Europe before landing a key role for the company in the US. He moved to Ford in 2007 to become the company's first Global Leader for Marketing, Sales and Service. Farley has been responsible for Ford's drive to connect closely with customers through integrated global marketing, advertising, digital, brand development and research. He has been at the helm while the maker has embraced social media. A leading advocate of branded viral content he recently told Digiday that ‘What we found is that shareable content is something you have to be professional about and quick to develop. You have to find something that starts the dialogue and is compelling. You have to have great sharable content, which isn't easy to produce.'

Jonathan Mildenhall
One of the most influential Britons in global marketing Jonathan Mildenhall worked his way through a number of London agencies before finally landing at Coca-Cola as the drinks company's vice president of global marketing in 2006. His role was then expanded to include responsibilities across advertising strategy and ‘content excellence' globally. He is now SVP of integrated marketing communication and design excellence for North America, the drinks company's biggest market, and is among other things tasked with the creation of Coca-Cola's 2014 Superbowl campaign. Mildenhall is a prolific tweeter and produces a Tumblr page that features images taken by his iPhone.

Jonathan is also one of the many interesting speakers lined up for the CMA International Content marketing Summit on Wednesday November 27th, where he will be talking about Coca Cola's dynamic storytelling platform Liquid and Linked.

Anand Chandrasekher
One of the most influential B2B marketers in the world Anand Chandrasekher has worked for several major technology companies in the US including Intel. He was until recently CMO at mobile technology company Qualcomm. Qualcomm Spark, which emerged during his tenure, showed how a B2B brand could effectively create a thought leadership website using high quality content. Never one to shy away from saying controversial things he was recently given a new portfolio in the company after a negative statement he made about the iPhone 5 was rebutted by the company's board.

Steve Walker
Until earlier in the year Steve Walker was the Chief Marketing Officer - Corporate Vice President for Sony Mobile Communications. He was largely responsible for the transition of the Sony Ericsson brand into the Sony Mobile - a marketing powered move which was not only hugely successful but has re-established the brand as one of the key players in the mobile space. During his time at the company Sony undertook some bold advertising and marketing initiatives including leveraging video and music content to promote its handsets. Walker left Sony earlier this year and is currently developing his consultancy business Two Sides Communications.   

Jennifer Dominiquini
The Chief Marketing Officer of Sears/Kmart Fitness, Sporting Goods and Toys and one of the most interesting high-profile marketers in the US, Dominiquini, is known for her ability to blend new marketing initiatives alongside existing techniques in a compelling way. In particular Sears became an online marketing leader in the US with the launch of its FitStudio, a community that mixes content, fitness tracking tools and an intriguing rewards programme in a unique way. Dominiquini is also known for being very approachable on both Twitter and her own blog Frontline Mom. She was recently named as one of the ten most likable business leaders on Twitter

The International Content Marketing Summit 2013 - The Content Revolution
27th November, Old Billingsgate, London
www.the-cma.com/summit

To find out everything you need to know about the Summit and book your ticket go to www.the-cma.com/summit

Posted in CMA blog
20thNov 2013


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