Redwood Publishing is one of the largest publishing agencies, working with a range of clients to provide editorial content in a range of formats including websites, video, shows and events.
The Publishing Skills Council comprises 13 leading figures from the UK publishing industry, and guides all of Skillset's work for this key sector.
Skillset's Chair and Chairman of Icon, Stewart Till, said: "Matthew's knowledge of the issues facing the publishing industry, combined with his ambition and energy, make him the ideal candidate to Chair the Publishing Skills Council."
Matthew Prior said: "I'm delighted and honoured to be appointed the next Chair. Alongside my fellow council colleagues, my intent is to progress the good work that has been done so far in meeting the current and future skills challenges for our sector, particularly at a time of such extraordinary and exciting change. I very much look forward to the task."