SMS preferred by UK mobile consumers

SMS and push messages are the preferred form of mobile marketing for almost half of UK consumers, although they lag behind the global average in this respect, new research has found.    

A survey for mBlox, a mobile engagement business, polled 1,572 mobile consumers who had downloaded an app across eight countries including the UK, USA, Australia, New Zealand, France, Germany, and Spain. It found that while 49% in the UK indicated a preference for SMS and push messages, ahead of video advertising, banner or standard display ads and email, this figure rose to 59% globally.  

To read the full article, click here.  

25thSep 2013

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