Content

Stand and deliver! (Or walk around with a cup of tea)

Posted by: Patrick Fuller, CMA

Patrick Fuller presents his guide to presenting. Tap, tap. Is this thing on?

Having been around in the media and marketing industries for *cough* years, I've attended more than a few conferences. And with those conferences come speakers, all with their own, unique presenting style.

I've seen speakers stand behind podiums, stand on podiums, lie down on stage, sit cross-legged on stage, stroll around, walk a dog, run from one side to another, hop on the spot then do a forward roll. There are those that grip the podium, white-knuckled from fear, and those for whom presenting is the most natural thing in the world. But while there are as many presenting styles as there are presenters, speakers generally fall into one of two categories: the standers and the rovers.

The standers have a job to do and by God they'll do it. "This isn't X Factor," they'll say. "I have important information that needs to be delivered and it will be communicated with grace and dignity." Meanwhile, the rovers like to put on a show, knowing that however dry the material, the audience will perk up at the sight of someone prowling the stage like a hungry tiger.

Of course, whether you're standing still or moving around, it's the value of what you're saying that will ultimately win over your audience. At the recent International Content Marketing Summit 2012 there were both kinds, all keeping the 400+ audience enthralled with their work, research, opinions and advice.

From Jon King of Story Worldwide using old master artwork and cave paintings to explain the historical context of storytelling, to Dave Trott of CSTTG using a flipchart, a cup of tea and a lot of shouting to deliver a few home truths, they explained, cajoled, educated and inspired.

So whatever you have to say, however you're going to say it, make sure you connect with your audience and get them to hang onto your every word. And me? I'm a rover - although I draw the line at forward rolls.

Posted by: Patrick Fuller, CEO, CMA

Posted in CMA blog
4thDec 2012


« Back to news listing