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Summersault Communications brings together national cinema chains with new-look publication

National cinema chains Apollo and Showcase have joined forces with Empire Cinemas to be part of the brand-new, bigger and bolder Escape magazine. The bimonthly free cinema magazine will now go to all Apollo and Showcase cinemas across the UK, as well as original client, Empire cinemas.

The 36-page publication is distributed to 50 cinemas throughout the country, with each cinema chain receiving 100,000 copies. This is the first time the three companies have worked on a joint customer publication.

Escape is published by communications specialist Summersault Communications. It provides readers with film reviews and previews of forthcoming releases, as well as interviews and competitions. The magazine also includes pages dedicated to Showcase, Empire and Apollo, which each company uses to convey their own messages for customers.

Jon Nutton, Empire Cinemas UK Marketing Director, said:

"Escape plays a major role in connecting us with our customers. Summersault's new design allows Empire, alongside Apollo and Showcase, to have its own branding built into the publication, as well as special pages in each issue dedicated to our outlets."

Jon Dixon, UK Director of Marketing at Showcase, said:

"Escape is another touchpoint for us to connect with our customers, and compliments the other media that we currently utilise, such as online, social media, radio and our recently launched mobile app."

Nicole Oakley, Marketing Manager at Apollo Cinemas Ltd, said:

" As the UK's largest independent cinema chain, we have an exciting year ahead packed full of fantastic movies, and we are delighted that we can use Escape magazine to give our customers across the UK inside access to the latest and most exciting film news."

Gail Franks, Managing Director of Summersault Communications, commented:

"The new-look Escape signals a major development for Empire, Showcase and Apollo, as well as for Summersault Communications. We worked closely with the three cinema chains to balance requirements and ensure the magazine is something visitors to all the outlets across the UK can enjoy.

"Escape is a superb example of Summersault's wider customer communications capability. Our strategy is to grow this side of the business, alongside our internal communications capability."

Posted in Member news
5thApr 2011


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