Summersault strengthens strategic offering through Gatehouse tie

Summersault Communications, the employee, customer and business communication specialists, has formed a strategic alliance with Gatehouse, a leading consultancy focusing on employee communication, engagement and change.

Summersault Communications and Gatehouse will work closely together to provide current and new clients with a complete end-to-end solution, ranging from researching the current state, developing an appropriate strategy or change communication plan, providing hands-on interim support, through to expert implementation. Clients will benefit from the additional expertise brought to the table - enabling them to increase the effectiveness of their communication programmes and channels and demonstrate return on investment.

Each company is a widely renowned expert within its field and together they will be able to offer clients an integrated approach that combines robust research, sound planning and highly creative execution. Summersault Communications is an award winning publishing house producing, writing and editing online and printed employee and customer magazines, brochures and reports, whereas Gatehouse' strengths lie in strategy, planning and research, including conducting communication audits, employee and stakeholder research, developing plans to support organisational change, training and development for communicators and line managers and providing short and medium term interim support. 

Gail Franks, Managing Director of Summersault Communications, commented: "The range of channels and volume of messages that we receive today is an enormous challenge for all organisations wanting to communicate effectively with staff or customers. To maximise engagement organisations need to identify the most suitable channel and style of communication to match each audience, not just to plan another ‘one-size fits all' newsletter.

"Working with Gatehouse we can ensure we recommend and deliver the most appropriate solution for our clients, whether it's a micro-site, an e-zine or a glossy consumer-style magazine. More importantly, it also enables us to measure the effectiveness of those solutions, track performance against objectives and provide a full package of support, providing clients with a full range of services under one roof."

The companies will work closely together on specific projects whilst continuing to maintain their independence and impartiality.

Gatehouse Director Lee Smith added: "During these challenging times, when companies are under even more pressure to demonstrate their value internally, defend their budgets and engage with their employees and stakeholders, the importance of a robust communications strategy built on a solid, well researched foundation, is a fundamental requirement for any business."

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